FMCG CONNECT 2020: FMCG Logistics Conference

16th April 2020, Shangrila, New Delhi


Session 1: Deepening distribution into the rural hinterland

The urban Indian millennial is well exposed to global trends and continues to seek similar experiences closer home.

How to take products into the rural hinterland.

Developing the retail front.

Setting up more and new agri-markets in rural areas.

Looking at long-term market development through a number of pilot activites, and also imparting entrepreneur training for rural population, especially women.

Untouched rural market, Untapped opportunities, changing life style

Rural demand is seasonal and depends upon monsoon

Creating local distribution networks and increase product visibility in the deep interior parts of rural markets

The major challenge for companies is to make their products available in the remotest corners and boundaries of more than 6 lakh villages in the country.


Session 2: Special keynote presentation



Networking & tea/coffee

Network over the issues discussed in today’s opening session with your colleagues as you enjoy some light refreshments.



Session 3: Special keynote presentation



Session 4:Managing Distribution Networks on Low operational costs& leveraging the distribution networks for smaller volume players. Leveraging collaborations

Approximately 12-13 million retail stores exist across India, the large percentage of which around 9 million are kirana stores

High level of competition between the organized and unorganized FMCG players.

Optimizing High volumes, Low contribution margins, Extensive distribution networks, High stock turnover

Companies launching different products for different geographical regions within the same country



Networking and Lunch

Our networking lunch gives delegates another great chance to circulate and connect with all the vehicle-makers, tier suppliers, logistics service providers, infrastructure operators, sponsors and exhibitors at the event.



Session 5: Integrated FMCG Logistics

Integrated Logistics solutions enable the outsourcing of logistics management and execution functions within a collaborative environment, leading to:

Improved service levels and traceability

Reduced transport, warehousing, management and supplier related cost

Reduced inventory levels

Best practice sharing and continuous improvement

Flexibility and adaptability to change

Reduced environmental externalities

LSPs ever-broadening expertise and strategies help reduce costs and increase production and distribution efficiency.



Session 6: Special keynote presentation



Networking & tea/coffee

Network over the issues discussed in today’s opening session with your colleagues as you enjoy some light refreshments.



Session 7:Re-Imagining FMCG distribution in India 2030

What could FMCG companies do as they plan for the next decade?

The overall retail in India is expected to double to $1.5 trillion from today’s $700bn, and while it is difficult to predict how large each retail channel will be, we can expect GT’s share in overall retail, though still dominant, to come down to 50% (from today’s 85-90%).

With the distributor community shrinking, and the need for scale, technology, higher margins, speed, along with a need for better trained sales force, many brands are likely to move to larger distributors who have a multi-state or even national footprint.

FMCG companies will need to give up the ownership of the distribution model, and partner with multiple players for the best market coverage between urban and rural markets, focusing their own efforts on marketing, branding and in-store merchandising to create best-in-class shopper experience (“retailtainment”).


Session 8: Temperature Controlled Supply Chains


Session 9: Identifying the weak spots in the FMCG Supply Chain


Conference Close

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